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June 29, 2022

The Biggest Single Advantage You Have Over All Your Competition

The Biggest Single Advantage You Have Over All Your Competition

How To Create A Celebrity Public Personality…

What do Donald Trump, Dave Thomas, Richard Branson, and that crazy guy on TV that sells cars have in common?

They all use their image to increase the value of what they sell. They are ” Business Personalities”

You are unique. No matter what you sell, or how much of a commodity it is, you are unique to your business.

People are fascinated by the lives of others. Think about this; What is fame? Being famous simply means that many people know who you are. It doesn’t mean that you’re talented, wonderful, or gifted…..just well known. And there is tremendous value in that. You can also be famous in a small niche or community. You can be a ” local” celebrity.

The biggest asset you have in business is the relationship you have with your customers. You can strengthen that relationship by putting your image and personality into your ads. Not a mug-shot, but a picture of you acting animated and conveying a message…like a picture of you pulling your hair out because of the ” great deals” you have. A picture of you with a quote would work. Anything to convey a personality. Here are the benefits;

Your ads will be easier to remember

Your customers will be more interested in you

The most important thing…The customer will feel like they already know you and have a relationship with you. This makes the selling process much easier and FASTER.

Your Customer Newsletters will be more anticipated and read, Your ads will be more anticipated.

Claude WhitacreProfile Photo

Claude Whitacre

Author, Sales Trainer, and Salesman.

Claude Whitacre has over 40 years of direct sales experience. In that time, he has trained hundreds of salespeople He is the author of six books on the subject of selling, as well as hundreds of articles. He has spoken to over 150 audiences across the US on how to how to find highly likely prospects and closing in one sales call.

Retiring in 2022 from actively selling, Claude wanted to give back to the sales and marketing fields by teaching the strategies and techniques that have proven so effective in his own selling.

One of the many strategies and practices Claude implemented over the decades is working with over 200 top salespeople on real sales appointments, in 71 different industries. He would work with them for a day, prospecting and going on sales appointments, with them. Then they would work with him in the field for a day. Eventually, Claude determined that about 98% of everything he used in his own selling was actually learned from top salespeople outside of his own core industry.

To pay forward what Claude has learned, he wanted to give salespeople the opportunity to benefit from what he did....learn from the best salespeople, experts, sales authors, and trainers from all over the country.

This podcast is that effort.

Selling – Could The World’s Greatest Salesman Be A Waiter?

Years ago, My wife, in-laws, and I went into an expensive restaurant. The waiter asked us for our order. I don’t remember what we ordered, but I do remember this: The waiter gave a funny look & said ” The Cod isn’t very fresh…

Convoluted Elevator Speeches. Create Your Best Elevator Speech For Social Prospecting

In every book on selling and marketing there is a section on your ”Positioning statement” or your “Elevator talk”. In several seminars I’ve attended the speaker takes us through an exercise… and we all give our…