Host Claude Whitacre interviews authors, businesspeople, salespeople , and marketers with one goal in mind....to increase your sales. This podcast is for business owners who do their own selling and for salespeople. Every episode delivers strategies and techniques that can be instantly implemented to drive your sales and profits.
Years ago, My wife, in-laws, and I went into an expensive restaurant. The waiter asked us for our order. I don’t remember what we ordered, but I …
In every book on selling and marketing there is a section on your ”Positioning statement” or your “Elevator talk”. In several s…
My wife, Cheryl and I were going to the furniture store to buy an end table because we cracked one that we had. We walked into Levin’s Furniture st…
Author, Sales Trainer, and Salesman.
Claude Whitacre has over 40 years of direct sales experience. In that time, he has trained hundreds of salespeople He is the author of six books on the subject of selling, as well as hundreds of articles. He has spoken to over 150 audiences across the US on how to how to find highly likely prospects and closing in one sales call.
Retiring in 2022 from actively selling, Claude wanted to give back to the sales and marketing fields by teaching the strategies and techniques that have proven so effective in his own selling.
One of the many strategies and practices Claude implemented over the decades is working with over 200 top salespeople on real sales appointments, in 71 different industries. He would work with them for a day, prospecting and going on sales appointments, with them. Then they would work with him in the field for a day. Eventually, Claude determined that about 98% of everything he used in his own selling was actually learned from top salespeople outside of his own core industry.
To pay forward what Claude has learned, he wanted to give salespeople the opportunity to benefit from what he did....learn from the best salespeople, experts, sales authors, and trainers from all over the country.
This podcast is that effort.